Old Spice Creates....

When creating buzz for your company you don't want to use conventional advertising or marketing ideas. Today while watching the Eagles play on TV this 18 second commercial ran. 

Look at the top comments. People love this commercial, and quite frankly any commercial from Old Spice. But what makes it so great? It pushes two of the Buzz Buttons. Its outrageous and its hilarious. Who has lizards chewing on a NFL players legs? And not only chewing but singing a song about it?

But theres something deeper here. This commercial has content, and not only does Old Spice create one commercial with content, but it makes multiple ones. If you look on the right of the youtube page there are multiple commercials with just Wes Welker. (That's the guy in the video). Consumers love this stuff! They want to be entertained, and they will sit through each commercial just to see if another skit, that was just outrageous and hilarious as the original, will come on, just to get a laugh.

Another example is the Jack Links Beef Jerky commercials, "Messin with Sasquatch". Jack Links has multiple different commercials with content, each where the Sasquatch gets teased and then the Bigfoot turns and beats the people. Its funny, its outrageous, and its unusual! An consumers will sit through the boring commercials just for the chance to see the Sasquatch beat on the people that teased him.

So my question to you is can you push the buzz buttons of outrageousness and hilarity with your brand? You may not have the budget to run a TV commercial, but YouTube is free, or maybe a Vine channel (Take batdad for example, he's all over the news). Sit down and get creative. It's not hard, you just have to stop confining yourself to a box.