Everyday people sit down and paint the same thing over and over. They then take this painting and sell it over and over again, same old same old. An artist sits down and creatively comes up with works of art that stand out from every other painting.
Every company wants to get their product out faster and make sales. A company that thinks like an artist though doesn't worry about rushing to get sales, but rather focuses on the customer. For example, Olive Gardens gives you a bowl of pasta, you eat, then you leave, but a restaurant that makes every bowl of pasta a work of art and puts their heart and soul into making that bowl of pasta the best experience possible, are artist.
Art is putting the customer first and making them feel human. It means giving your customers the number of your competitor, because you know that your competitor will do a better job in that particular situation. Art isn't in the rule book, it's something new, it's something fresh.
So many companies are painters. Making the same thing over and over, by being an artist your opening yourself up to the customer and being personal. People will connect to people that are creative and generous!
In your company or at your work, can you be more of an artist, and less of a painter?
(Also, I love Olive Garden! Their pasta is amazing. So One Love brother.)
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